Professional Online Marketing
Long story short
DigitalSmith was founded in 2007, after more than 25 years in sales and marketing in the Information, Technology and Communications sector. We now have more than a decade in online marketing experience.
Our first view of the “Market of One” came through the banking market, in the early 1990’s, when banks were looking to cross-sell other banking products and services to a customer at an ATM (Automated Teller Machine). Banks had all the financial history of the client at the ATM and through that information, were able to provide targeted advertising to their client.
Turn the clock forward a decade and we found marketers on the Internet trying to do exactly the same thing. They had limited success, however, as they did not have enough information about online markets or individuals to market to them effectively. This was subsequently rectified through online research initiatives.
Move on another decade and web 2.0 was well established and online marketing had now come of age. All the information necessary to market to an individual was in place and could be utilised effectively.
This is when DigitalSmith was born. To help companies and individuals to professionally market their products and services ethically online, adhering to the latest standards and practices and always ensuring the greatest value to you and your clients.
Web 3.0 is now rapidly coming upon us. Nova Spivack has defined Web 3.0 as connective intelligence; connecting data, concepts, applications and ultimately people. Evidence of this can be seen in the revolution of the Internet of Things (IoT), which are connected devices.
DigitalSmith has worked for more than a decade in the online environment, providing our clients with practical advice, insight, and strategies to be the best in their industry in marketing their businesses online. We help our customers to become self-sufficient, or we can provide a complete bureau of online marketing services, from building websites to content creation and SEO. Our client’s testimonials speak for themselves.
Please note that we do not undertake work of an adult nature or online gambling.