DIGITALSMITH BLOG

LEVERAGE INFORMATION FOR COMPETITIVE ADVANTAGE!

A Cup of Joe

A Cup of Joe

Joe* was a man on a mission, and that mission was to get as drunk as possible as often as possible. He had this amazing ability to get blind drunk, and still be able to report for duty at 8:00am the next morning, ready to work, and he was one of the hardest workers in...

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Living in the Chateau

Living in the Chateau

In my time in the palace, I’ve met some interesting characters, some of whom have provided great entertainment, others great psychological study material, and others I never wish to see again! Some have come and gone, whilst others have stayed the course and prospered...

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Living with the helpless

Living with the helpless

Living with the helpless My first introduction to Joe* was on a Wednesday night. I was tired and wound up with the stress of moving, and somewhat unprepared for the gentleman’s greeting. Joe was totally wasted, could hardly stand, and had problems with his words. He...

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Housing Street People

Housing Street People

The rehabilitation of street people has been an ongoing social issue in South Africa for all of its existence. Currently 14 000 homeless people are living on the streets of Cape Town and 320 000 people are said to be on the housing queue. Government’s response has...

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Most people use smartphones in stores

Most people use smartphones in stores

Study: 83 percent use smartphones in stores, Facebook the most widely used app Most people use smartphones in stores. More than 92 percent of all retail spending occurs in physical stores. Yet online shopping, and Amazon in particular, are clearly disrupting...

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Facebook measurement errors

Facebook measurement errors

Facebook measurement errors have led some brands to question their investments and agencies to recalibrate their content evaluations. Soon after Facebook announced in November that it had been overstating Page posts’ organic reach, digital agency Blitz was pitching a...

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