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Most people use smartphones in stores

Most people use smartphones in stores

Study: 83 percent use smartphones in stores, Facebook the most widely used app Most people use smartphones in stores. More than 92 percent of all retail spending occurs in physical stores. Yet online shopping, and Amazon in particular, are clearly disrupting...

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4 things that can go wrong in influencer campaigns

4 things that can go wrong in influencer campaigns

Even the best influencer campaigns can face challenges. Contributor Caitlin Jeansonne discusses the issues that can arise and how marketers should deal with them. Just as content marketing was on everyone’s lips a few years ago, 2016 was the year of “influencer...

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Facebook measurement errors

Facebook measurement errors

Facebook measurement errors have led some brands to question their investments and agencies to recalibrate their content evaluations. Soon after Facebook announced in November that it had been overstating Page posts’ organic reach, digital agency Blitz was pitching a...

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