Professional Online Marketing

Most people use smartphones in stores

Study: 83 percent use smartphones in stores, Facebook the most widely used app Most people use smartphones in stores. More than 92 percent of all retail spending occurs in physical stores. Yet online shopping, and Amazon in particular, are clearly disrupting...

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Facebook measurement errors

Facebook measurement errors have led some brands to question their investments and agencies to recalibrate their content evaluations. Soon after Facebook announced in November that it had been overstating Page posts’ organic reach, digital agency Blitz was pitching a...

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