DIGITALSMITH BLOG
LEVERAGE INFORMATION TO LEAD EFFECTIVELY!
A Cup of Joe
Joe* was a man on a mission: to get as drunk as possible as often as possible. He had the unique ability to get blind drunk and still report for duty at 8:00 a.m. the next morning. He was ready to work, and he was one of the hardest workers on the team. He drank...
Living in the Chateau
While in the palace, I’ve met some interesting characters, some of whom have provided great entertainment, others great psychological study material, and others I never wish to see again. Some have come and gone, whilst others have stayed the course and prospered...
Living with the helpless
My first introduction to Joe* was on a Wednesday night. I was tired, overwhelmed, and somewhat unprepared for the gentleman’s greeting. Joe was wasted, could hardly stand, and had problems with his words. He was, however, very good at saying hello. He greeted me by...
Housing Street People
The rehabilitation of street people has been an ongoing social issue in South Africa for all of its existence. Currently, 14,000 homeless people are living on the streets of Cape Town, and 320,000 people are said to be in the housing queue. The government’s response...
Most people use smartphones in stores
Most people use smartphones in stores, and more than 92 percent of all retail spending occurs in physical stores. Yet online shopping, and Amazon in particular, is clearly disrupting traditional retail. The debate over what traditional retailers can and should do to...
4 things that can go wrong in influencer campaigns
Even the best influencer campaigns can face challenges. Just as content marketing was on everyone’s lips a few years ago, 2023 was the year of the influencer. Influencer campaigns involve working with content creators who have large social media followings to promote...
Facebook measurement errors
Facebook measurement errors have led some brands to question their investments and agencies to recalibrate their content evaluations. Soon after Facebook announced in November that it had been overstating Page posts’ organic reach, digital agency Blitz was pitching a...
