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Professional Digital Content Marketing
Things we can do for you
We do digital marketing
Marketing products and services via the Internet is now an essential channel for businesses to reach local and international markets. Online marketing is not a shotgun blast (as in print media) and “hope for the best.” It’s a methodical, planned, researched and measurable method of reaching your market, to gain the most revenue for the least cost.
We are awesome at content design
We do content, but not only that we create the best content design for your market demographic personas. Writing content aimed at a teenager or content aimed at a retired person are two entirely different demographics that require a polished, professional intuition to engage and motivate them to go further down your sales funnel, even if it’s the same product or service you’re selling. We create content designs that produce results.
We write content
Content is King. That’s the word from Google, and they have altered their search algorithm to take this into account. Not only do you have to write great, informative content, but is has to conform to SEO and Schema formats to ensure that Google will rank your content. It also has to have external and internal links that are relevant. Spurious links will get you penalised. We write SEO optimised content that engages and sells!
We are great at content strategy
We work alongside you to understand your marketing goals and create a content strategy that will engage, entice and convince your target market to investigate the value of your product or service. We create content strategies that are unique to each market persona, helping them understand the value that you bring to them personally, and encouraging them further down your sales funnel.
We do copywriting
We write copy that engages your market demographic and personas. Great copy requires thought and preparation, understanding your needs as a client, and understanding your target demographic thoroughly. We pride ourselves in being able to write copy that immediately engages the reader, leading them on, telling a great story that intrigues them and convinces them to find out more on the next step of your sales funnel. Our copy is convincing, intelligent and enticing. Strong preparation is the key.
We create effective market strategies
You need to understand your market as well as possible in order to market to them effectively. We create market personas that personify the individual you are marketing to – their likes and dislikes, their behaviours, their social life and their aspirations. We look at the digital landscape and identify the best digital routes to market for each persona demographic, and create the appropriate marketing strategy to effectively sell your value to individuals and communities.
We do email
We work alongside you to determine the best email platform for your needs and budget. Email platforms are all different in their offerings, but the best have outstanding email campaign designers that optimise your email campaign to obtain the greatest click-through rates and sales revenue. We also design email templates that will draw your customers to your offering.
We do social media
Social Media has transformed the online marketing industry since the introduction of tribal communication platforms. Every platform monetises itself through advertising to its audience, and each platform has its own unique tribe. You need to communicate your value on each platform in its language. Selling is no longer a “sell”, but a social relationship with your market – and make no mistake, your market is informed.
We do security
The threat of cyber-security attacks has increased exponentially over the last several years. No longer are lone hackers trying their luck, but organised groups of hackers such as Anonymous and State Actors have a malicious strategy to disrupt business and hold it to ransom for financial gain. Username and password theft from major companies
We create the best infrastructure
It’s no good having great content that will sell your value, without having the platforms in place that will bring your value to your market. We investigate and recommend the most appropriate networking and communication technologies to ensure that your message gets to the right people in the fastest, most appropriate and cost-effective manner. Markets differ in terms of their access to technology, and we can help you identify the best infrastructure to reach your demographic speedily and easily.
We are multi-platform
We provide a multi-platform approach to online marketing that ensures that you reach your audience demographic on the apps and platforms they use. This approach includes your website (and its user experience and sales funnels), social media and mass emailing. You need to reach out to your audience at the right place, at the right time, on the right platform, with the right message consistent message.
OUR SUPPORT IS THE BEST
There’s no point in setting you up for success on your website, email platform and social media and leaving you there to cope on your own. Your success is our success. We come alongside you as you reach out to your market and provide support, tips and tricks to ensure that you get the most out of your investment. We are invested in you too.
Why WE do it
We love the internet
We recognise that with the coming of the Internet, communication has been taken to the next level. Worldwide, companies and people now have a way to engage and exchange knowledge that has no geographical boundaries.
The Internet is a fantastic medium to educate markets both locally and worldwide about your products and services, differentiating your company from others with your own uniqueness and customer relationships.
Still not convinced? Here is another one:
Using the Internet, companies can now easily demonstrate the value of their products or services with video, images, website and live demo’s, social media, live chat and podcasts – and customers become informed and enthusiastic buyers.