Marketing products and services is now an essential channel for businesses to reach local and international markets. Online marketing is not a shotgun blast (as in print media) and “hope for the best.” It’s a methodical, planned, researched and measurable method of reaching your market, to gain the most revenue for the least cost.

I love WordPress! I create, host, manage and secure WordPress websites. I make you stand out in the crowd and present and promote your products and services to give the greatest user experience. I create sales funnels that produce results.

Social Media has transformed the online marketing industry since the introduction of tribal communication platforms. Every platform monetises itself through advertising to its audience, and each platform has its own unique tribe. You need to communicate your value on each platform in its language. Selling is no longer a “sell”, but a social relationship with your market – and make no mistake, your market is informed.

I work alongside you to determine the best email platform for your needs and budget. Email platforms are all different in their offerings, but the best have outstanding email campaign designers that optimise your email campaign to obtain the greatest click-through rates and sales revenue. I also design email templates that will draw your customers to your offering.

WooCommerce is the most used e-commerce platform for WordPress, and for good reason – it works very well indeed and is highly customisable to suit your needs as a seller. WooCommerce handles variable and single products, multiple shipping options, stock, invoicing and all standard product or service selling functions. There is also a large ecosystem of WooCommerce add-ons to choose from in order to further customise your site.

Your website, theme and code need to be optimised so that customers (and Google) have the best possible user experience (UX). Items such as site speed, code concatenation and minification, image optimisation, caching and hosting platform play a critical part in all of this. It has been proven time and again that potential customers will bounce if your site loads beyond an acceptable time. Google measures this and will penalise you for having a slow site AND your bounce rate. You lose twice!

I work with Google and Bing to maximise your online presence and ensure the greatest exposure of your business. I use Google AdWords, AdSense, Webmaster Tools and Bing to maximise your advertising spend and ranking within the search universe.

Search Engine Optimisation is a fundemental given for organic search and web presence. Customers are now using sophisticated long-tail search terms to access information about a product or service. Your website pages must be optimised on an ongoing basis with trending key phrases and meta data to ensure your business will show up in online searches.

The threat of cyber-security attacks has increased exponentially over the last several years. No longer are lone hackers trying their luck, but organised groups of hackers such as Anonymous and State Actors have a malicious strategy to disrupt business and hold it to ransom for financial gain. Username and password theft from major companies are an almost weekly event. I ensure that your site is hardened to all forms of attack through a multi-layered defence system.

Content is King. That’s the word from Google, and they have altered their search algorithm to take this into account. Not only do you have to write great, informative content, but is has to conform to SEO and Schema formats to ensure that Google will rank your content. It also has to have relevant external and internal links that are relevant. Spurious links will get you penalised. We can help you write SEO optimised content or write the content for you. It’s your choice.

I provide a multi-platform approach to online marketing that ensures that you reach your audience demographic on the apps and platforms they use. This approach includes your website (and its user experience and sales funnels), social media and mass emailing. You need to reach out to your audience at the right place, at the right time, on the right platform, with the right message consistent message.

There’s no point in setting you up for success on your website, email platform and social media and leaving you there to cope on your own. Your success is our success. I come alongside you as you reach out to your market and provide support, tips and tricks to ensure that you get the most out of your investment. I am invested in you too.